Patient Journey_Part 3: “The journey never stops”. How aftercare communication becomes a growth engine for your practice.

Conversion is only the beginning. With the aligner in place, the focus of the patient journey shifts – from persuasion to retention, from treatment to trust.

The post-treatment phase plays a critical role in two key areas:

• Strengthening patient confidence in their decision,

• Activating organic growth through referral marketing and peer influence.

  
  

Structured communication at this stage can include:

• Digital monitoring solutions (e.g. #GrinCares),

• Post-treatment mailings and service prompts,

• Referral programs with incentives,

• Social proof elements (e.g. testimonials, review invitations, “after” photos),

• Personalized giveaways or exclusive aftercare content.

  
  

Our perspective:Retention is no longer a passive outcome. When supported by the right tools, satisfied patients become brand advocates – and every completed treatment becomes an opportunity to reach new ones.

At #ConCom Dental, we create precisely these tools: scalable, brand-aligned and rooted in experience. From automated follow-up communication to social media assets and referral campaigns – we help practices turn success into momentum.

Talk to us about unlocking the full value of your patient journey.