By Frank Grunau – ConCom Dental UG The conversation around clear aligners often focuses on technology. But the real transformation happening in orthodontics is commercial architecture. In a previous post, I argued that the market is shifting from transactional product sales to utilization-driven adoption models. That observation raises a practical question: What actually needs to change inside an organization to make that shift work? Because adoption does not happen by accide

The Structural Shift in Orthodontic Go-to-Market By Frank Grunau – ConCom Dental UG The decisive transformation in orthodontics is not technological. It is commercial. For decades, orthodontic go-to-market models were built around transactions: products, pricing, availability, reorders. Success was measured by revenue, margin, and order frequency. That model worked as long as products defined value.Today , they no longer do. Market Reality Global orthodontic demand exceeds 2

The American Association of Orthodontists AAO represents about 19,000 orthodontists across the US, Canada and internationally and helps set the bar for standards education and patient safety. AAO just published a position paper on AI in orthodontic clinical practice. In its new position paper on AI in clinical orthodontic practice the AAO suggests a simple lens function and risk. If AI supports decisions every output still requires clinician review. If software starts to deci