Patient Journey_Part 2: “Between consideration and decision”. How integrated in-practice communication increases conversion rates.

At this stage of the patient journey, a prospective patient has gathered information and scheduled a consultation. But the final decision to begin treatment is still pending – and often emotionally charged.

Research in decision psychology confirms: perceived professionalism, personal interaction and environment-related cues weigh just as heavily as clinical competence.

For this reason, every communication touchpoint within the practice environment must be strategically aligned:

• Reception and waiting area (e.g. informative displays, interactive e-books, video stories),

• Team interaction (trained in patient dialogue, motivation and recommendation techniques),

• Pre- and post-consultation communication (automated email workflows, visualizations via app or tablet).

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Our conviction:Modern dental practices succeed when clinical expertise and communicative consistency intersect. Conversion happens when the patient’s emotional and rational needs are addressed as part of an integrated experience – not just a medical consultation. If you're interested in exploring this topic further, check out our in-depth article: https://rb.gy/wmegi0

#ConCom Dental delivers the tools and strategies for this integration: from digital consultation support and in-practice media to communication training for staff.

Let’s shape a seamless in-practice experience that empowers patient decisions.

Stay tuned to find out why the patient jou

rney never ends!