Patient Journey _Part 1: “The journey is the destination”. Why strategic patient communication in public space is the first step towards conversion.

The patient journey doesn’t start in the dental chair – it begins much earlier, often in the public space or digital environment. In the case of aligner therapy, the first point of contact is frequently where the person is not yet a patient, but instead carries latent needs or vague desires.

Touchpoints such as outdoor displays, city-light posters, digital ads or social media content must reflect the psychological setting of this early stage. The goal is not to inform, but to stimulate emotional resonance – the desire for greater self-confidence, aesthetic improvement, or the ability to smile freely again.

Our recommendation:

Effective early-stage communication relies on:

• in-depth target group analysis (sociodemographic and psychographic),

• cross-channel messaging coherence,

• and an understanding of low-involvement decision-making in healthcare contexts.

  
  

The public realm becomes the first communicative interface – a space where interest can be sparked and future treatment motivation can take root.

At #ConCom Dental, we specialize in crafting this crucial starting point. With data-driven communication strategies, multi-channel media planning and precisely targeted messaging, we help turn latent interest into real patient potential.

Let’s build the beginning of your patient journey – together.

Stay tuned to find out more about the second part of the patient journey!