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Patient Journey_Part 2: “Between consideration and decision”. How integrated in-practice communication increases conversion rates.
At this stage of the patient journey, a prospective patient has gathered information and scheduled a consultation. But the final...


Patient Journey _Part 1: “The journey is the destination”. Why strategic patient communication in public space is the first step towards conversion.
The patient journey doesn’t start in the dental chair – it begins much earlier, often in the public space or digital environment. In the...


Beyond the Chair: Unlocking the Value of Digital Dentistry Through Patient Education
Despite the remarkable strides in digital dental technology - from intraoral scanning and 3D imaging to AI-supported diagnostics, digital...
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