Most go to market strategies do not fail in execution, they fail before they even start! What I often see in DentalTech is a lot of effort going into planning. Detailed slide decks, complex segmentation, ambitious timelines. It looks structured and it feels strategic, but the foundation is weak. Because key questions are not answered with enough clarity: Who is the real target customer? What problem are we solving that truly matters? Why should the market choose us over exist